by Hiko Mitsuzuka
"It's all about that swag."
So says Lash Fary, the founder of Distinctive Assets, the LA-based entertainment marketing company that is once again producing the official talent gift bags and backstage gift lounge for the 57th Annual GRAMMY Awards®. Show presenters and performers -- like Madonna, Ariana Grande, Eric Church, AC/DC, Ed Sheeran, Sam Smith, to name a few -- will be treated to some sweet thank you gifts for participating in the annual festivities.
And this weekend, HIH and Bello Mag got a sneak peek at what was being offered to celebs under a giant tent right outside the Staples Center where the awards show is taking place...
Top-of-the-line health and beauty devices from Japan's MTG (the vibrating Finger Head Spa was our fave), velour track suits from Sean John, and Marchon designer eyewear were just some of the luxe products on display inside the red carpet-lined lounge where guests enjoyed some Pepsi and sweet samples from Candy Vixen.
Gibson Brands, Inc. the global musical and lifestyle-oriented company based in Nashville, Tennessee, had a huge presence inside the lounge as well. Guests were able to take photos while seated on a giant throne made of guitars, and band members from Lifehouse swung by to test out the latest equipment on hand.
Shaving product company Dorco was also on deck (above), showing off their new line of razors that celebrate both the history and future of their products. (A 7-blade shaving razor system - yes, it exists!)
The headline-making folks behind Truth, the anti-smoking movement, were also available to promote their latest campaign and share some of their specially designed bags.
Throughout the night, celebs will also be walking away with a preassembled GRAMMY Gift Bag which will represent a diverse portfolio of brands ranging from unique to useful.
The gift selection will include A TON of items from: Halo Natural Pet Food, PURELL Hand Sanitizer, Live Love Pop, Ventura Lipo-Light, Brooke’s Candy Company, Carr Winery, PowerCube, California Good Clothing, memobottle, Nightbird Studios, MyntSmile, ARTS&SCENTS, Rockin’ Wellness, Carmex Moisture Plus, Hydroxycut, Sassy Strapps, Lalo Fitness, XO Mints, Coal & Canary, NapAnywhere, Music Connection, StickerWallet, Physique 57, JBL, Soletie, People Yearbook, MOO, Chocolatines, Blackwing, Sleepmints, Polar Loop, Mollie Kellogg Creative, JNL Clothing, Reset Yourself, Hazel Lane, Auto Detail Supplies Outlet, TAGS, Wellness 360, Naked Undies, Acupuncturist Heather Lounsbury, Thumbs Cookies, Candy Vixen, Lulu DK, Faucet Face, Elektrokidz, and Golden Door Artisan Foods.