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WHAT THE HELL IS BL33N?

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A brand-spankin' new, made-in-LA line of t-shirts from founder/photographer Matthias Vriens-McGrath, that's what it is.

And it's got everyone in Hollywood talking...probably because of the bold and hella-hot viral campaign it has recently kicked off to get the word out. Their most popular shirt? The 'Monster,' a 100% cotton and pre-shrunk tee that, when pulled up over your head, doubles as a mask. As seen on the strapping, young model below:

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For more info (and risque pics) check out their funky-fresh site and web magazine, bl33n.com.

Posted on July 16, 2011 in Hiko Mitsuzuka, HOT BABES, HOT COUTURE, HOT JOCKS, HOT SHOTS |

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