And it's got everyone in Hollywood talking...probably because of the bold and hella-hot viral campaign it has recently kicked off to get the word out. Their most popular shirt? The 'Monster,' a 100% cotton and pre-shrunk tee that, when pulled up over your head, doubles as a mask. As seen on the strapping, young model below:
For more info (and risque pics) check out their funky-fresh site and web magazine, bl33n.com.