So I'm at LAX waiting for my baggage (non-emotional, thank you) and as I peruse the wardrobe stylings of my fellow passengers returning home, a favorite past time of mine, I spy a wonderful pair of shoes on a lovely lady. Not only was she excited to receive the compliment on her footwear, but she was also anxious to share with me the story behind the line: TOMS Shoes.
TOMS Shoes was founded by Blake Mycoskie the third place winner of Season 2 of one the HOTTEST, not to mention EMMY Award winning, reality shows: The Amazing Race. Mycoskie adopted the style of the traditional light-weight Argentinean shoe Alpargatas and made it more contemporary, fashionable and eye-catching. The formula behind Blake's goal is simple: "End poverty in third-world countries through fashion, generosity, and charity." HOW PERFECT IS THAT?!
But how is this done you may be asking yourself, well for every pair of shoes purchased, TOMS gives a pair of shoes to a child in need. TOMS Shoes has given over 10,000 pairs of shoes to children in Argentina, they just got back from South Africa where they gave away over 50,000 pairs while partnering up with Isaac, Taylor, and Zac Hanson of the musical group Hanson. The next “shoe drop” is slated for THIS YEAR in Ethiopia.
The video below shows the first TOMS Shoe Drop in Argentina:
In addition to TOMS Shoes winning the People’s Design Award (Sponsored by Target) and being adored my Seinna Miller, Bono, Brad Pitt, Geena Davis and Lindsay Lohan, TOMS Shoes has been featured in People, Time, Elle, Vogue, Italian Vogue, and The Los Angeles Times.
TOMS Shoes is based in Los Angeles and are available for Men, Women and Tiny TOMS (Kids) and are available ONLINE or at Urban Outfitters, American Rag, Macy’s, Bloomingdale’s and Scoop NYC to name a few.